There are no hard and fast rules when it comes to Business Portraits and one option that is becoming more popular are Black and White Business Portraits.
Most people think of Corporate Headshots and Business Portraits in terms of full color. It’s true that color portraits convey a richness and drama that grayscale images may not accomplish. But more and more often, companies are choosing to use black and white images on their websites. Here are some advantages to having a Back and White Portrait.
As we get older, our skin texture and discolouration shows off our age. We can hide the texture (wrinkles) with lighting – but it is more difficult (but not impossible!) to hide the effect of rosacea.
“Black and white business portraits are typically selected when a company or firm wants to present itself with a unified look. Partners and Associates may have been photographed by more than one studio using a variety of backgrounds. Converting a color image to black and white makes images appear to be more uniform, regardless of the original background color. Blue becomes gray as does brown. This creates a visual impression of uniformity and continuity throughout the organization.”
Black and white could also be considered as a style choice. Greg is currently consulting with a firm who is considering using grayscale images because of the color palette of their new website. Images like the ones below not only convey a contemporary look and feel but fit well with websites that feature more subdued colors in the template.
Whether your business portrait is in color or black and white, it doesn’t have to be boring!