Public Relations Photography is a worthwhile investment
Nigel King is the lead photographer at Metro Headshots and has been a Auckland PR photographer for over 10 years. When your PR package lands on an editor’s desk, assuming it’s not a world changing story, what does an editor look for? Whatever the publication, they’re looking for just one thing – a good reason to include or exclude your story! There’s probably enough press releases on their desk to fill several editions; so how do they choose? A great picture is one of the surest ways of convincing even the most cynical editor to print your story.
The PR Portrait
Get the story into the picture. If the image that accompanies your press release looks like a passport photo, that’s about as much space as it will be given – let the image lead into the story.
Auckland PR Photographer is only the supporting actor
First, and most importantly, is a well written piece with relevant to the publication, but your PR images need to be of the same quality – it’s a package. As an experienced Auckland PR Photographer, we understand the better the picture, the bigger they’ll print it and generally the bigger the picture the more space allocated to the story too. It’s a win-win deal. It’s an investment.
Public Relations Photography isn’t just about press releases
You should have good quality images available for all eventualities; the major players in your organisation, your products, your business premises, indeed every facet of your business should have a great image ready to go. Each image must show your business at its best. No blog standard snaps!
Plan your public relations photography
Think about the impact of the story before you begin the project. Some shots during the initial phase could be important, especially in long term projects such a building development. However, if you only use me to shoot the final phase I can always get the best out of your own shots with my Photoshop skills. Leave it to the last minute and the choice may be second best or nothing.